As I’ve written before, the amount of new signage due to COVID is staggering. Almost every business has added signs but Salem, MA wins the award for outstanding branding. Salem is known for its famous witch trials in the 1600s and they have embraced that legacy rather than fight it.

Here’s their version of social distancing signage:

What a great way to get the point across, add humor, and remain true to their brand. How can you take a lesson from Salem and craft your signs in such a way that they reflect your uniqueness? Those who must read them would appreciate your efforts to do so.

Thanks, Meg!

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