As I’ve written before, the amount of new signage due to COVID is staggering. Almost every business has added signs but Salem, MA wins the award for outstanding branding. Salem is known for its famous witch trials in the 1600s and they have embraced that legacy rather than fight it.

Here’s their version of social distancing signage:

What a great way to get the point across, add humor, and remain true to their brand. How can you take a lesson from Salem and craft your signs in such a way that they reflect your uniqueness? Those who must read them would appreciate your efforts to do so.

Thanks, Meg!

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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