I received an early present that was an autographed CD – and I love it. Of course, the music is good but having that Sharpie-scroll from the artist makes it extra special. I treasure my autographed books, too, and this gift caused me to lament the loss of autographs and cover art that has been supplanted by Kindles and streaming and all forms of digitization.

I wonder if selfies have become the new autograph. Now, instead of a signature, people take pictures with the “famous person” as I have done with presidential candidates coming through town. It’s nice, but not the same.

As you move to new technologies and update your operations, think about how you can preserve some of the aspects that made things special. Autographs may be old school but they’re still endearing to some.

 

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