When I think of Disney princesses, what comes to mind is their beautiful gowns and jewels. Disney has already made a fortune selling replicas of the costumes to little girls and now it is spreading its princess magic to the adults with an Enchanted fine jewelry line. It makes perfect sense: translate those tiaras and bling into real jewels that capitalize on the Disney allure.

Think about all the businesses that offer some replica of a signature item for others to purchase — athletic teams sell jerseys, zoos have stuffed animals, cooks sell pans or aprons. We all want to be closer to organizations which we love and take a piece of it home with us.

What is your organization’s distinguishing item that you could sell as is (jerseys) or in a modified version (Disney’s jewels)? Aligning your organization with a desired product does far more for your brand than just placing your logo on promotional materials. It’s worth the effort to find something that will enchant your clients!

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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