When I think of Disney princesses, what comes to mind is their beautiful gowns and jewels. Disney has already made a fortune selling replicas of the costumes to little girls and now it is spreading its princess magic to the adults with an Enchanted fine jewelry line. It makes perfect sense: translate those tiaras and bling into real jewels that capitalize on the Disney allure.

Think about all the businesses that offer some replica of a signature item for others to purchase — athletic teams sell jerseys, zoos have stuffed animals, cooks sell pans or aprons. We all want to be closer to organizations which we love and take a piece of it home with us.

What is your organization’s distinguishing item that you could sell as is (jerseys) or in a modified version (Disney’s jewels)? Aligning your organization with a desired product does far more for your brand than just placing your logo on promotional materials. It’s worth the effort to find something that will enchant your clients!

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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