Each year 650,000 people in the United States receive some form of chemotherapy — drugs that can have negative effects on cancer cells but also on the person receiving the treatment. To serve this large population, Walgreens has created a set of services that provide pharmaceutical assistance, beauty consultation and online resources to help patients address some of the side effects of chemotherapy.

Under the umbrella of “Feel More Like You”, Walgreens has recognized that a large market exists of people who have changing skin, hair, prescription and sunlight sensitivity needs because of their treatment. By coordinating services that fit well in their normal business operations, Walgreens can gain customers and goodwill through one initiative.

While Walgreens added a website and did some training of personnel, the vast majority of what “Feel More Like You” provides already existed but as independent pieces instead of a cohesive program. Tying disparate parts together increased the impact significantly and made something generic into a unique whole.

What does your organization provide that could be presented in a more unified way?  ]

 

 

 

 

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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