In addition to hosting baseball, Yankee Stadium is also the home field for the New York City Football Club (soccer) even though the seasons overlap. As a result, the grounds crew at the stadium needs to convert the playing field from baseball to soccer and back as frequently as for one match.

On the day we were there, the crew was out laying new turf to cover the infield dirt and anchoring the soccer goal stands in the outfield. Later the pitcher’s mound will be leveled and the field restriped – all for one soccer meet before the Yankees return to baseball. This seems like the kind of transition that many would label as either impossible or not worth it, but obviously, the Yankees’ ownership feels that it is economically viable to do on a regular basis.

Are you limiting yourself or your organization too much by seeing yourself as only a single-service provider? If the stadium can make regular accommodations from one sport to another, perhaps you can expand your reach by exhibiting the same flexibility toward being a two-option organization. The grass could be greener if you adapt to where you place it.

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