Like all good tourists, when I was in Hollywood I strolled Hollywood Boulevard and looked at the Walk of Fame. I thought about the thrill that must have been for those whose name is permanently engraved on the sidewalk and how for many it would represent a highlight of their career.
We reveled in seeing the stars – as if it were the star themselves. Tom Cruise, Marilyn Monroe, Alex Trebek, Bob Hope, Harrison Ford, Walt Disney, Matt Damon, Amy Grant, Michael Jackson – blocks and blocks of the biggest names in entertainment and we were standing where we know they once were.
But we also traversed over dozens of stars whose names we did not recognize at all – Viola Dana, Clyde Cook, Gabby Hays, Faye Emerson, Madge Bellamy, Barbara Whiting, Meriam C Cooper, Eerlin Husky, Yma Sumac – all famous enough to be immortalized on the Walk of Fame, but not enduring enough to become household names (at least in our circle).
Your organization likely does not have a literal walk of fame but think about the people who would be on it. What are you doing to keep their legacy alive? How do you tell the story of your founders or legends in your industry so that the subsequent generations would at least recognize their name? It’s nice to do recognition in the moment, but even better if you allow the star to keep shining over the long term.