Organizations and companies invest significant resources in trying to recruit their customers and new employees. Some even invest time in trying to retain them, but those who do often dedicate minimal effort, certainly nothing to what they expend on the front end of the process.

But what if we looked at retention as re-recruiting.

My real estate broker from St. Louis continues to send me postcards quarterly, even though I have not lived there for ten years. He doesn’t rely on just retaining my relationship; he actively tries to re-recruit me several times a year.

How would you treat your employees if you sought to re-recruit them? Maybe you would do more paying attention to fit, aligning their skills, offering perks and benefits, talking about opportunities for advancement. Colleges who try to re-recruit their students continue to provide academic and co-curricular experiences that engage the students and prepare them for their future. Companies that wish to re-recruit customers continue to listen, provide new products in response to that feedback and offer samples or deals to entice people to say with them.

Retention can be passive whereas re-recruiting implies action and effort.

How will you approach the relationships you are in?


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