When you hear National Park Service, many people think of places like Yellowstone or the Grand Canyon, and picture rangers in wide-brimmed hats like Smokey the Bear. While this is true, the National Park Service is an agency that does much more than protect the 59 National Parks. Scientists, educators, conservationists, engineers and accountants comprise the workforce that maintains 417 different sites: monuments, parkways, seashores and preserves, as well as hosts over 300 million visitors/year.
To help visitors understand the breadth of the Park Service, the Lewis and Clark Visitor’s Center in Omaha has a beautiful display that communicates both the mission and the multiple departments that are organized to support it.
Oftentimes only the “front of the house” areas are visible to visitors or are highlighted in organizational publications. It was nice to see Property Management & Office Services, Safety, Information Technology, Human Resources, Contracting and Fire & Aviation Management as prominently displayed as Heritage Areas, Natural Resource Stewardship & Science and Ranger Activities.
Think about how you can make your organizational chart come to life. It may be worth adopting this idea for your organization as a way to recognize your staff in addition to educating others on the scope of your services. For political or public relations reasons, helping others understand your breadth is always a wise investment.