I recently had occasion to contact the consumer products office at the Clorox Company. Everyone knows that Clorox makes bleach, but I did not realize that their portfolio extended to PineSol, Tilex, Liquid Plumr, Glad, 409, SOS and Kingsford Charcoal.

If you take a look at that list, you would be hard pressed to find a more stodgy set of products. I think all of them were around in my childhood and are pretty much the same today: the bag of charcoal is the one I remember from campfires as a kid and I think that Clorox is the same formula grandma dumped into the manual washing machine.

So I was surprised to learn that the Clorox Company spends 2% of its annual sales (about $100 million/year) on research and development. It may look like the same product on the outside, but the cleaning effectiveness has actually been enhanced, the bacteria-fighting formulas updated and modifications made to ensure that the products remain market leaders.

Clorox has been #1 in providing professional cleaning and sanitizing products since 1913, but they don’t rest on their laurels. Take a lesson from them and continually invest in improvement to keep yourself fresh.

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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