Yesterday as I was folding my laundry, I thought about that elusive sweet spot when things are worn in, but not worn out: when sheets are no longer stiff, but are not tattered; the shoes fit comfortably, but aren’t scuffed, or the pillow has that right consistency of not being too fluffy nor too flat.

I wish I could buy things at this stage of their life cycle, but then, of course, their lifespan would be too short. Part of the natural course is to tolerate some imperfection in exchange for longevity. I have my hair cut a bit on the short side so it isn’t shaggy before my next appointment. I know if I leave with a length that I like, I will regret it on the back end so my stylist and I make accommodations.

As a user, you need to align your expectations so that you don’t abandon an initiative or a product too early in the process. You should expect some rough spots in the beginning — whether that be of your new purchase or your foray into a new venture. It takes time to create comfort. Have patience and allow the sheets to soften or the change to settle before you make a switch at the start.

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