We are all familiar with expiration dates printed on food products, and normally don’t pay much attention to them. But I recently had a new drink whose date stamp caught my eye.

Instead of the usual “expires on XX” or “use by XX” or even “best by XX”, this one read: “Enjoy by XX.”

Think of the subtle difference that one word makes. Instead of a negative message about expiring, it plants in your mind that this will be a pleasurable experience. It sets you up with anticipation instead of trepidation.

The next time you have to print a rote message, see if you can do it with a flourish like Naked Juice.

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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