When you think of fashion or style, what retailers come to mind? For me, it would be Ann Taylor, Dillards or Talbots. You may list others, but I would be surprised if Goodwill came to mind. 

Yet, that is how they are positioning themselves these days:

While the back of the house may be piled high with bins of clothing cast offs, Goodwill is rebranding themselves and turning the front of the house into a much more pleasant shopping experience. Some have new storefronts and signage. Others have loyalty cards and frequent shopper benefits. The special sales are drawing crowds. 

If Goodwill can promote its style, think about what your organization can claim. How others see you starts with how you see yourself.

beth triplett

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