Have you ever noticed that, more often than not, tea is dispensed from a separate container than all of the other fountain sodas? It comes from a special container that gives the impression it was brewed up especially for you, just moments ago.

I should say that it gives the illusion of that, because if you did some investigation, you’d learn that it is connected to the exact same distribution source as the other beverages around it. It looks like it’s premium, but really it’s just mass-produced tea.

The mind is a powerful tool, and the separate canisters are part of the brand messaging that Gold Peak is trying to send you. I think the only thing premium about it is the price they pay for separate dispensing systems.

Don’t take everything at face value. You don’t need to read tea leaves to discover when something is pretending to be more than it is.

beth triplett

Thanks to Mike for the observation!

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