At first I thought it was just Target, but once I started paying attention I realized that many retailers have gone mad for plaid.  I haven’t seen so much tartan since the preppy days of the 1980s.

But if you roam the aisles of any retailer, you’ll find that plaid packaging abounds.  I am not sure why businesses think that plaid sells more mouthwash or lip balm or make up than plain wrappers, but they seemingly do.

Plaid is everywhere these days. It’s the hot new trend which leaves you faced with a choice:  do you jump on the bandwagon or ignore it?  Only you can decide if you want to create your own pattern or be woven in with the others. 

— beth triplett

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