On this day, 149 years ago, Lincoln delivered “a few appropriate remarks” at the dedication of the Soldiers’ National Cemetery in Gettysburg, PA.  In under three minutes, Lincoln spoke ten sentences and succeeded in reframing the Civil War to be about the preservation of the Union and “the government of the people, by the people, for the people.”

A few, well-written words deliver a more powerful impact than puffery that drones on.  

If Lincoln could do all of this with the limited text as shown above, think of how this translates to your work.  Copywriter Rob Lombardi used to preach to us that writing should be “uncomfortably short”.  Get the wiggle words out of your action plans so your intent doesn’t get lost in the clutter.

— beth triplett

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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