In a webinar about his book Inside the Box, author David Epstein promoted the value of constraints and shared research about how limitations actually make you more creative. The brain wants to follow the path of least resistance, so it takes the easy route first, even though that is not where creativity lies.
The phrase that stuck with me is “It has never been easier to do too much.” People are wired to naturally think in terms of “adding,” and AI and other tools make it easier than ever to do so. We don’t think of subtracting, but constraints force you to clarify priorities and focus on the most important things to accomplish. I think it’s the premise behind writing a-dot-a-day!
Ernst Hemingway ended his days in the middle of a sentence, so he knew where to start tomorrow. Epstein adopted this strategy by writing down the #1 thing he needed to accomplish the next day, and not turning on his phone or other distractions until it was accomplished. He intentionally created a restraint to block the easy path his brain wanted to follow (phone scrolling) and instead channeled his creative energy into something more important.
Dr. Seuss chose to limit the number of words he would use in a book. Nest opted to design its box (what the end users would see first) before the thermostat itself. Other companies write the press release before starting on product design.
Think about how you can self-impose limitations that help direct your creativity to your priorities. Boundaries can turn out to be freeing.
