Organizations often try to build brand loyalty at an early age. Colleges host summer camps for middle schoolers. Orchestras have youth programs. Churches have vacation Bible schools.
Aldi is actively pursuing the younger crowd with a line of Aldi-branded toys. Items include an Aldi semitruck, a cash register, a Fisher-Price Little People play set, and my favorite: a mini-shopping cart with the signature quarter holder. It’s a great way to reinforce the Aldi name and build that initial affinity.
What is your organization doing to cultivate awareness with your next generation of clients? It’s never too soon to start.
