In the heart of winter, when the Northeast just got hit with piles of snow and another Nor’easter is on the way, JetBlue capitalized on the weather to tempt its audience into fleeing the cold.
A timely ad offered 15% off if the temperature dropped to 15 degrees or below (almost guaranteed) and then showed pictures of luxurious beaches and sun-filled destinations. Who wouldn’t want to trade shoveling for snorkeling?
It was designed to look spontaneous, but they anticipated snow and perfectly timed it to appeal to people when the weather was at its worst. Think about what message you need to have prepared to use just at the right moment.
Thanks, Meg!
