I received an email highlighting all the changes in the latest version of the Canva design software. Instead of merely listing the new features, each was tagged with a notation that it was a “community wish” that had been granted by the developers.
I’m sure that many upgrades in other apps or software programs come about because of user requests, but it was impressive how intentional Canva was about the explicit connection between feedback and changes. It made me inclined to give them suggestions in the future, believing that they may actually take action on them. It was also a sign that the changes may actually be useful instead of updates for updates’ sake (as it feels like with other app enhancements).
If you are taking customer feedback to heart, be like Canva and let people know that you are granting their wishes!
