If you’ve ever watched a pro sporting event, you know that they sell advertising for every square inch of the facility. Painted on the field. Logos on the top of the basketball hoop. Ads all along the sidelines. It goes on and on.
Some nonprofit institutions are following their lead and capitalizing on the very visible space on their stairs. Instead of leaving it blank, they have backfilled the staircase with information that patrons are sure to see as they ascend.
Look around your organization. Is there a physical opportunity waiting for you? Maybe it’s time to step up your messaging in this way.
