At my nephew’s wedding reception, the DJ began the festivities by inviting the wedding party out onto the dance floor for a “snowball dance.” When the music began, each attendant had to go out and grab another person from the audience to join them on the floor. Minutes later, he gave the cue again, and the new recruits had to grab another person to participate. It did not take long for the floor to fill and the party to start rockin’.
At so many other weddings, it takes a while before one brave couple ventures onto the floor. This was a great way to eliminate that intimidation and get people engaged. The same principle can help galvanize people in other settings. If you need help, eliminate the barriers to that initial participation by having your core group recruit others in a fast and fun way to help the enthusiasm snowball.
