I’ve been shopping for shoes to wear to my nephew’s wedding, and anything that looks good doesn’t feel good. Keds clued into this fact and now offers a “Bridal Collection” with satin slingback shoes that “look good on the dance floor and are comfortable on your feet.” If I were the bride and not a guest, I would be buying them!
Keds focused on literal pain points, but consider the aggravating pain points you have as a consumer. Perhaps you can sweep your clients off their feet by eliminating one of them!
