The TownePlace Suites hotel chain partnered with the Container Store to install custom closet systems in its hotel rooms. It’s a welcome amenity for long-stay travelers as it maximizes storage, allowing people to fully unpack and stop living out of a suitcase. It’s a win for the Container Store as it brings a live demonstration to presumably more affluent people who have the means to travel.
I was intrigued by the bins and hooks that made the space much more functional, and it’s a feature that distinguishes TownePlace from the other mid-priced hotel chains. I don’t know the financials behind it, but it seems like a smart arrangement for both parties.
Who serves the same market as you do? Don’t get hung up on doing everything on your own, and instead, consider working with a partner in a totally different industry to enhance both of you.
