If you follow the WNBA at all, you know that there has been quite a bit of chatter this year about the performance of the referees. Everyone, from coaches to players, fans, and the media, has at one point or another called out the refs for missing calls.
Lasik.com brilliantly decided to capitalize on this dissatisfaction by offering free Lasik surgery for all WNBA referees. It is a well-timed and very smart promotional move on their part. The likelihood that someone will take them up on their offer is low, yet the social media value is high. They really can’t lose with this campaign.
When you see something trending on your social media feed or hear rumblings in the water cooler chatter, think about whether you have a service that could appropriately tie in with what is happening. You don’t want to be like the refs and miss making that call.
