We’re often hit over the head with hard sell sales pitches: “Buy now!” or “Act fast!”
So, I was struck by the wording used in trying to promote the United Airlines credit card: “You probably should have one.” The in-flight announcement used that language: “You obviously fly United, so you probably should have the card.” The billboards in the airport carried the same theme: “If you packed two weeks of clothes for a two-day trip, you probably should have one.”
Instead of them telling you that you must do something, the “probably” wording leads you to that conclusion on your own. You probably could learn a lesson from United for your next sales pitch.
