With massive databases capturing information about consumers, businesses are attempting to be clever in their use of the data. Although they are trying to appear knowledgeable and personal, their messages ring hollow and ineffective.
My latest examples come from my sister, who received two promotions for her “half birthday.” Come on, she hasn’t celebrated a half-birthday since she was 6-1/2! Giving half-price on a slice of cheesecake or a 20% discount on gift items is nothing more than a thinly-disguised marketing ploy.
Just because you have data, don’t be compelled to create an artificial way to use it. Sending half-birthday wishes is half-witted.
Thanks, Meg!
