I’m a big fan of leadership coaching, and not just for executives. I think that new and middle managers benefit even more from having someone who does not evaluate them guide them through tough situations and proactively prepare for challenges.

Unlike conferences, webinars, or podcasts, where the same content is offered to everyone, coaching allows for a personalized experience targeted when and where the client needs it most. It helps to translate theory into application in real-time, real-world experiences. During our sessions, I’ve had clients share documents to review, strategize, analyze, plan, learn, vent, and create. It’s not a cookie-cutter approach, so every call is different depending on the moment and needs.

Coaching may be the best way to maximize your professional development dollars — either for yourself or someone you supervise. It can help star performers shine even brighter, provide confidence to those who have potential, and even course-correct those who are struggling. Pro athletes regularly have trainers and coaches — why don’t leaders? It should be something to consider as you look to up your game.

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