My friend received a solicitation in the mail that was designed to look like a handwritten letter. It was personalized with his name, type of vehicle, and location, presumably to make it feel like a friend was writing you.
It was even very well done (the same letter looked different in different words like actual handwriting would), but it is just one more example of fakeness. So much is meant to look like something that it isn’t. Wouldn’t it be better if someone just mailed an ad or was upfront that this was a sales pitch instead of positioning it as a friendly chat?
The currency of the day is authenticity. You’ll get ahead by being unequivocal about who you are and what you’re up to rather than trying to appear as something else.
Thanks, Curt!
