There are super fans whose love of their NFL team knows no bounds. Lowe’s is ready to capitalize on this obsession by partnering with the NFL to offer paint in the official team colors. Whether for the home theater, “man cave,” patio, or recreation area, the full complement of Home Team Picks are available in both indoor and outdoor options.
Of course, fans could choose existing colors and come close to the palette of their teams, but by offering an officially licensed product it appeals to the affinity people have for the franchises and makes selection easy. Currently, the NFL paint collection is the only offering, but if successful, it provides opportunities for other professional and collegiate teams.
You wouldn’t initially think of hardware store plus football, but it could be a lucrative partnership for both — increasing sales as well as fan loyalty. Think broadly about who may benefit from a relationship with your customers and see if you can’t paint a picture that includes a future together.
