The Amtrak station has a machine where you can purchase Amtrak gift cards. In a train station that’s only staffed a few hours a day, placing a gift card machine in the lobby was a smart idea. It allows larger access to purchasing the cards, and those who see it are people who use the train or are connected to someone who is. It’s also a visible reminder that gift cards are available.
Maybe you don’t want to take on the expense of a machine, but can you adopt the premise of making it easy for people to think of you when purchasing services or gifts or making donations? Out of sight often equals out of mind. Develop a way for your desired actions to be prominently located in front of your audience.
