To incentivize people to get a bit outside of their comfort zone, the Boston Public Library offers a Winter Reading Challenge. Participants must read a book from an author from Africa, the Americas, Asia, Europe, the Middle East, and Oceania by the end of February to receive a special enamel pin. It’s narrow enough to be doable and broad enough to expose readers to material they may not have otherwise chosen. And, of course, to help readers, they provide a list of staff recommendations in each area.
Can you do something similar to increase engagement among your clients? This challenge was relatively simple, but providing a timeline and structure will be just the nudge some people need to actually do it. Whether for yourself or your organization, adding gamification as an incentive is an effective way to direct behavior in the direction you desire.
Great Idea!