I’ve noticed several entities utilizing the letters in their organization’s name as part of their marketing.
- The City of Chicago promotes flyers to ChicaGO Midway Airport
- The local ENT provider touts their service as ExcellENT
- St. Louis Airport (STL) encourages people to take the FaST Lane to Terminal 1
- And STL notes that recycling is vaSTLy better than landfills
The play on words (or play on letters) is a clever way to anchor their messages and make them memorable.
If your organization has letters in its name or offerings that could be transformed into a catchphrase (like Leadership Dots’ SuperSTAR Supervisor STAR model), take advantage of the opportunity to DOThis.
Thanks, Meg!
