Holiday cards are all very similar, so it’s hard for vendors to distinguish themselves through their products. Shutterfly has found its niche by offering free address printing for its holiday cards. Not only does this save time and hassle, but they do it in a beautifully coordinated font that enhances the envelopes. It could be the deal-maker that causes people to opt for Shutterfly instead of other providers.
It’s a good example of thinking about where your typical work begins and ends — then extending your services one step beyond that. Instead of just cards, Shutterfly is addressing. Another vendor may even consider mailing them.
Think of how you can handle an additional step in your client’s process. At this time of year, many people will trade money for time.
