I am always on the lookout for examples of intentional communication — where someone took the time to go beyond the rote headings of a form, sign, or, in this case, gift card.
We’re all familiar with the “To” and “From” blanks to indicate giver and receiver on gift cards, but on Chipotle’s, their language made me smile. Below “to” it reads (spectacularly fortunate), and below “from” it reads (incredibly thoughtful). It’s a minor thing, to be sure, but why be generic when a small tweak can help you stand out?
The next time you are preparing any document that has standard titles or forms, think of Chipotle and give it an extra dose of attention. Those reading it will be spectacularly fortunate that you were incredibly thoughtful to do so.
