Packaging can be filled with the store’s name, promotional slogans, or other company icons — or it can do something out of the ordinary to make the customer smile. Thus was the case with a recent beverage I purchased.
Instead of the usual barrage of advertising, this cup simply said: “Insert straw to activate.” It was a refreshing (haha) change that caught my attention.
Look at all the places where your organization fills space with content or an ad. Perhaps you could rethink it and do something witty instead. The time you invest in being smart will be far more memorable.
