While on vacation, we stopped at the beautiful Cathedral Falls along the “official West Virginia Waterfall Trail.” Signs encouraged us to scan a QR code to check in to win free prizes and download a digital passport so that we could do the same at the other waterfalls along the route.

What caught my attention was the sign below the check-in sign, giving me additional instructions in case I had “spotty cell service” and could not connect as described on the original sign. I guess those designing the program failed to consider that the waterfalls were located in fairly remote areas!

If you require your users to scan, download, open, print, or otherwise access information digitally, it’s wise always to include a Plan B. Spotty doesn’t only happen in the wilderness.

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