If you’re the official airline of an NFL football team, you expect to get advertising opportunities at the stadium and the ability to use the team’s name in your promotion. JetBlue is taking its sponsorship of the New England Patriots a step further and promoting discount fares for the Pats’ road games. “We put the ‘away’ in away game,” reads their ads, followed by the football away schedule and discount fares to each city. Very smart!
Has your organization considered how to extend its reach as jetBlue has done? Whether through off-site locations, unusual hours, or courting different audiences, think beyond the ordinary to leverage exposure with your current and potential clientele.
Thanks, Meg!
