There are hand sanitizer stations at most public places, but American Family Field (where the Milwaukee Brewers play) has taken it a step further. There, you can find Sun & Sani stations — dispensing suntan lotion in addition to sanitizer. I’m sure the lotion is a welcome amenity for those baking during hot afternoon innings and may prevent undesirable after-effects that could keep people from coming to another game.
AmFam Field has aligned its offerings with the needs of the season. Does your organization do the same? Just as your color palette may change to reflect nature’s transformation, your clients may need different things from you at various times of the year. Take the seasons into account when determining how to serve your audience best.

