I recently downloaded a new app and, of course, had to fill out all the information to create an account. Usually, the forms are so generic that I fill them out without notice, but the form on the Kwik Stop app made me smile on several occasions.
For example, instead of asking for “name,” it queried “Hello, friend! What should we call you?” After I filled in the blank, text popped up that said, “You have a nice name.”
Their “welcome email” also had a lighthearted tone: “Kwik Stop Rewards works just like those paper punch cards that you always lost, except this is on your smartphone and you will not lose them anymore.”
Whether the work of a writer with a sense of humor or the result of a prompt to AI requesting levity, the app did a good job of going beyond the ordinary. Undoubtedly, your organization utilizes forms. Leverage them to make a brand statement in addition to serving as an information-gathering mechanism.
