Data can describe things but nothing makes a more powerful impact than hearing directly from someone who has personally been impacted. Too often, we rely on research, stories, or facts to make our point, but those with lived experience can paint a vivid picture, bringing the pain, challenges, and triumphs into clear focus.
A recent advertisement for Down Syndrome Awareness Day is a good example of this. A woman with Down stars in this powerful video, urging viewers to “Assume I Can” in ways that speak much louder than if the words were read in a news broadcast or written in a brochure.
Take advantage of the power of lived experience to shape your work and share your message. Utilize clients to provide testimonials. Have beneficiaries thank donors. Engage residents to shape policies. Listen to those affected before making decisions. Give voice to the front line.
The world takes on a new perspective when you hear about the reality, not just the imagined or assumed.
