What are the top two soda brands in the United States? Most people would get Coca-Cola right for number one but incorrectly guess Pepsi for number two. In reality, Diet Coke outsells Pepsi by more than double.
Thus, it was surprising to find an array of Coca-Cola beverages available in a fountain dispenser but not Diet Coke (much to my dismay). There were two outlets for Coke Zero and Sprite but none for the second-best seller.
Whether it’s soda pop, paint colors, or brands of cereal, if you offer options, you need to stay abreast of sales figures, trends, and market data to offer options that your customers want. Having many choices isn’t a perk if they’re the wrong ones.
