In a world of information overload, one way to capture attention is to personalize products or at least make them seem like they are tailored for a specific audience. Heinz went all out in this area by creating individual packets of mayonnaise and mustard that feature dishes specific to each state. It may give you a boost of nostalgia, ideas for a new recipe, or educate you on the cultural delicacies in different areas.
Think about how you can tailor your offerings to make what you offer feel personal to different audiences. Have a cover slide on your PowerPoint that utilizes your audience’s logo. Make a cover page that references the user, not just you. Put the names of your visitors on signs.
You can make a big difference through a little tweak to your “packaging.” Don’t forfeit the opportunity to make an impact by being generic.
