When I was advocating for the school bond referendum, we were advised to “focus on the yesses.” This meant that our energy should be spent reaching those likely to vote favorably and encouraging them to actually get out and vote.
I think “focus on the yesses” can apply in most change situations — working with those who are open to change or at least curious and leaving the recalcitrant alone instead of wasting time trying to convince them. It has always been my strategy to work with the willing — empowering them to make progress that serves as a beacon to attract the neutral and rally them over to the cause.
It’s easier said than done though. If you’re passionate about the change you’re trying to enact, it’s hard to ignore the naysayers. You will be tempted to debate with them, share your arguments, and try to persuade them of your proposal’s merits. Remember, time is your most valuable resource. There will be people opposed to whatever you are rooting for — spend your energy on those most likely to join you in saying yes.
