A shopping area in Milwaukee elected not to enforce parking meters in the retail district. Instead of removing the meters, they opted to paint them. It saved the expense of removal and concrete repair, added art to the area, and reminded shoppers that parking was free. It’s a great solution for everyone!

It’s nice to provide complementary services but don’t forget to remind customers that the perk is included in the cost. Take a lesson from the parking meters and be subtle yet tangible with a nod to your freebies.

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