Gift cards have become so popular because they’re easy, but also because people may not know what to give for a present. A store in Michigan helped make the gift-giving decision easier by curating boxes of goods themed around either breakfast, dinner, or bakery. The boxes provide a pre-packed assortment of foods that are generic enough to appeal to most people but are more tangible and unique than a gift card.
Think about how you can make it easier for people to utilize your services. Can you pull together diverse resources into a curated package? Make documents and information easily shareable? Create themed items to allow people to know what offerings are similar?
Easy has become the default. Make sure what’s easier for your people to do is what you want them to choose.