Yesterday’s dot (#4051) got me wondering how many places that little Twitter bird logo is. It’s in print, on business cards, on email signatures, on websites — literally millions of individuals and companies use it — and now it is technically outdated or even wrong.

I doubt the bird’s pervasiveness was even considered as Twitter changed its name to X — after all, they don’t have to incur the expense or hassle of others making the change…

…but you should be more thoughtful if you are altering something that will have an impact on your users or clientele. If your internal change has external consequences, take that into account as you make adjustments. Not that you still shouldn’t do it, but acknowledge the reality as you weigh its merits and do all you can to make it easier for your customers to change with you.

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