Most companies commemorate anniversaries on an even number or multiple of twenty-five, but for Binney and Smith, it made perfect sense to celebrate 64 years. That’s because the famous crayon maker is known for its package of 64 crayons — thus the number is one that has special significance to them.
If they look closely, all organizations have “a number” that is aligned with their brand. Heinz should celebrate its 57th year, Baskin Robbins its 31st, and as they do, 7-11 offers free Slurpees on July 11th to mark “their” date.
Whether you have a number that is as obviously linked to your organization as the ones listed above or you create your own, there is a benefit to linking a message to a numerical reminder. One organization offered prizes whenever a member spotted the team’s goal number out in the world and shared a photo with the team (eg: as an address or on a sign). It was a fun way to keep the goal at the forefront of people’s minds.
Think about the digits that have significance for your organization and find ways to keep “your number” alive. It’s another way to cultivate belonging and help focus your team on the metrics that matter.
