Nestled in among the surf shops and souvenir stands that line Waikiki Beach in Honolulu is a different kind of store — one that rents bridal gowns. It makes sense that many destination weddings occur on this piece of paradise, so Something Borrowed minimizes the bulk that brides-to-be need to carry.

Something Borrowed rents gowns ($300) and suits ($200) with their hassle-free “rent, wear, return” policy. While the low price may get you in the door, in addition to the rental boutique, they also offer wedding planning services where you may spend a far greater amount. Their coordination encompasses as much or as little as you are willing to pay for — everything from proposal planning to a photo tour to wedding week coordination ($4500). Their full-service plan will handle the smallest of details and orchestrate everything so you just have to show up.

Think about whether you can “borrow” part of the Something Borrowed business model and handle the details that could come easily to someone who does them all the time but may be overwhelming for one-time users (think funerals, a baby, or a new pet). If you simplify a complex transaction for someone, there are people out there who will accept your proposal and say “yes.”

Leave a Reply

%d bloggers like this: