The traditional gift for Father’s Day usually means ties or tools but a Massachusetts company has something different in mind. This holiday, they are promoting “Bro-tox” — yes, Botox but for men. As with women, it helps alleviate wrinkles and frown marks and enhances the appearance of men who receive it.
“Bro-tox” is another example of how the lines between genders are blurring. There used to be a clear distinction between products only men used and products just for women, but now a product is purchased by anyone who needs its features.
If you have limited your audience because of previously-held beliefs that limited you to only male or female, it is time to rework your messaging plan. There are fathers out there who may love the gift of Botox instead of a drill. Expand your thinking to include them.
