In a good example of knowing your customers — both the two-legged and four-legged kind — PetSmart installed a “leash latch” in their restrooms. I had not thought of the scenario where a human who brought their dog into the store needed to use the facilities, but PetSmart recognized that this could occur. Problem averted.
While I never used the latch, I appreciated it being there. It showed an understanding of pet lovers and makes me believe that philosophy carries through in other ways.
Follow PetSmart’s lead and look at who your audience is — I mean really is — then take steps to proactively accommodate them. Not all ideas have to be grandiose — sometimes it’s the small way of caring that you should latch on to.
